Suede

Suede is an AI-powered solution designed to improve the effectiveness of sales emails by personalizing them to the communication style of each lead. The tool aims to boost response rates and rejuvenate stale conversations, using deep psychographic profile construction to understand targeted prospects. It collects data about potential customers such as who they are and how they communicate, helping to create tailored outbound messages that match each individual’s unique style and preferences. This AI-fuelled communication approach targets the reduction of emails ending up in spam folders and correspondence ignored due to ‘inbox fatigue’. Suede also offers a high-performance outbound function at scale, learning from an organization’s previous experience to optimize future practices. It begins by understanding its users through analysis of uploaded emails and LinkedIn profiles, then extends this understanding to their targeted leads via detailed internet searches. The AI tool further assists in constructing outbound campaigns and measures the results of these to make more targeted adjustments over time. In addition to AI-based insights and campaign automation, Suede also integrates with existing tools used by teams to promote a seamless workflow.