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Pros & Cons
Alternative to Google Search Console
Emphasizes accessibility and simplicity
Keyword analysis feature
Identifies high-performing keywords
Detailed performance metrics
Tracks Click-Through Rate
Tracks average page position
Generates targeted content ideas
Offers advanced filters
Provides sorting options
Customizable keyword analysis
Fetches data from Google Search Console
Presents data in user-friendly format
Streamlines SEO management
Suitable for beginners
Suitable for SEO experts
Currently free to use
Plans for future monetization
Focused on website optimization
Tracks website traffic
Fetches data from Google only
Monetization plans unclear
No analytics export feature
No multi-language support
Lack of integration options
No mobile application
Limited website platform compatibility
Doesn't provide backlink analysis
No support for local SEO
Doesn't offer competitor analysis
