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Emet Insights is a market research tool designed for startups and product teams seeking to validate their product ideas. It offers a blend of human insights and AI-driven data for real-time feedback and analysis.

The first step in Emet Insights' process is product validation, supporting clients right from the early stages of idea formulation. The tool further enables market and competitive research to help businesses understand their positioning.

Emet Insights also facilitates communication with potential and current customers for direct feedback and perfecting business pitches for stakeholders.

The solution uses AI tooling to help make swift, data-backed product decisions at scale. The user-friendly nature of the tool makes complex market research as easy as texting a friend by swiftly translating feedback and analysis into actionable insights.

For continued understanding of the market, regular consumer sentiment tracking is offered. The overall aim is to streamline go-to-market strategies by offering a fast, simple, and cost-effective way to conduct market research, enabling clients to move from product ideation to product creation swiftly.

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Pros & Cons


  • Product validation support
    Market and competitive research
    Facilitates customer communication
    Helps perfect business pitches
    Swift, data-backed decisions
    User-friendly interface
    Translates feedback into actions
    Tracks consumer sentiment
    Streamlines go-to-market strategies
    Affordable market research
    Real-time feedback and analysis
    Helps understand business positioning
    Supports idea formulation stage
    Free product validation
    Market research survey packages
    Consumer sentiment tracking service
    Fast ideation to creation
    Average study time reduced
    Provision of competitive advantages
    Affordable for startups
    Offers actionable steps
    Email subscription for updates


  • No API access
    Only serves startups
    No multi-language support
    Validates product, not business model
    No benchmark data sharing
    Time-frame for results unclear
    No advanced analytics tools
    Exclusively online
    Big price leap in packages
    No mobile application

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