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ClickMoat is a software designed with a special focus on detecting and preventing click fraud in Google Ads. It promises to offer a secure and enhanced advertising experience by blocking fake impressions and clicks.

As a tool for Pay-Per-Click campaign management, it protects your digital ad campaign from various potential threats such as competitors, academic researchers, internet bots, spamming software, and random clicks.

Its goal is to increase the Quality Score of your ads by eliminating invalid bot traffic and accidental clicks, potentially saving you money on your ad budget.An integral part of its offering includes a user-friendly dashboard that provides a comprehensive overview of the clicks and savings you made, invalid clicks blocked, and detailed reports for the campaign, keywords, and country.

It also allows clients to manually blacklist certain IP addresses or automatically block VPN IPs through customizable protection rules.Additionally, their service provides insights into the reasons for blocking specific IPs, giving users an educated understanding of their traffic quality.

For instances of suspected click fraud, ClickMoat offers the feature to download a full click report, empowering users to manually request a refund from Google.

Lastly, ClickMoat provides continuous support for all users and offers its services across multiple advertising platforms, assuring wide-ranging compatibility for diverse business needs.With these features, ClickMoat aims to provide a well-rounded solution for advertisers to safeguard their budgets, optimize the return on their ad spend, and maintain a clean advertising ecosystem.

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Pros & Cons


  • Detects and prevents click fraud
    Blocks fake impressions and clicks
    PPC campaign management tool
    Protects from various threats
    Increases Quality Score of ads
    Eliminates invalid bot traffic
    Reduces accidental clicks
    Saves money on ad budget
    User-friendly dashboard
    Overview of clicks and savings
    Displays invalid clicks blocked
    Detailed reports for campaign
    Reports for keywords and country
    Manual IP address blacklisting
    Automatic VPN IP blocking
    Customizable protection rules
    Provides insights for blocking
    Full click report download
    Supports refund request to Google
    Continuous user support
    Works across multiple advertising platforms
    Blocks fraudulent, spammy, non-engaged clicks
    Full control on traffic blocking
    Extensive clicks analytics
    Reasonable pricing
    24/7 support availability


  • Only focused on Google Ads
    No automatic refund application feature
    Manual IP blacklisting needed
    Lacks traffic quality grading
    Limited dashboard customization options
    No intelligence on academic researchers
    Unsure detection of accidental clicks
    Doesn't mention multi-account management
    No data protection assurance
    No specific bot database

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