ClickMoat is a software designed with a special focus on detecting and preventing click fraud in Google Ads. It promises to offer a secure and enhanced advertising experience by blocking fake impressions and clicks.
As a tool for Pay-Per-Click campaign management, it protects your digital ad campaign from various potential threats such as competitors, academic researchers, internet bots, spamming software, and random clicks.
Its goal is to increase the Quality Score of your ads by eliminating invalid bot traffic and accidental clicks, potentially saving you money on your ad budget.An integral part of its offering includes a user-friendly dashboard that provides a comprehensive overview of the clicks and savings you made, invalid clicks blocked, and detailed reports for the campaign, keywords, and country.
It also allows clients to manually blacklist certain IP addresses or automatically block VPN IPs through customizable protection rules.Additionally, their service provides insights into the reasons for blocking specific IPs, giving users an educated understanding of their traffic quality.
For instances of suspected click fraud, ClickMoat offers the feature to download a full click report, empowering users to manually request a refund from Google.
Lastly, ClickMoat provides continuous support for all users and offers its services across multiple advertising platforms, assuring wide-ranging compatibility for diverse business needs.With these features, ClickMoat aims to provide a well-rounded solution for advertisers to safeguard their budgets, optimize the return on their ad spend, and maintain a clean advertising ecosystem.
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Pros & Cons
Detects and prevents click fraud
Blocks fake impressions and clicks
PPC campaign management tool
Protects from various threats
Increases Quality Score of ads
Eliminates invalid bot traffic
Reduces accidental clicks
Saves money on ad budget
User-friendly dashboard
Overview of clicks and savings
Displays invalid clicks blocked
Detailed reports for campaign
Reports for keywords and country
Manual IP address blacklisting
Automatic VPN IP blocking
Customizable protection rules
Provides insights for blocking
Full click report download
Supports refund request to Google
Continuous user support
Works across multiple advertising platforms
Blocks fraudulent, spammy, non-engaged clicks
Full control on traffic blocking
Extensive clicks analytics
Reasonable pricing
24/7 support availability
Only focused on Google Ads
No automatic refund application feature
Manual IP blacklisting needed
Lacks traffic quality grading
Limited dashboard customization options
No intelligence on academic researchers
Unsure detection of accidental clicks
Doesn't mention multi-account management
No data protection assurance
No specific bot database