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Brella

Brella

Brella

Main Task

Brella is a comprehensive event and networking platform tailored for businesses and conferences. It offers a robust range of features including a fully customizable mobile event app, ticketing and registration solutions, matchmaking and networking capabilities, sponsor and partner integration, and event data and analytics.

Its functionalities can be utilized by multiple sectors including associations, corporations, academic events, tradeshow, and internal events among others.

Its flagship application, the event app, can be white-labelled and can be made to reflect the brand identity of the user completely from onboarding to engagement.

Engagement features include live stories at events and networking opportunities aided by artificial intelligence. The app's lead scanning feature works seamlessly across all devices supporting hassle-free data accumulation in your events.

To ensure brand consistency and elevate brand visibility, Brella provides options for customization and inclusion of original content. Brella's platform also integrates with other services and solutions, optimizing the value of events across different tools and teams.

The platform helps event organizers automate event data flows, saving time and resources. In helping you measure the overall performance of your event, Brella gives real-time analytics to support data-driven decisions.

Its insight and analytics feature track key performance indicators such as meeting activity and session interests. Brella ensures memorable and impactful experiences for attendees and sponsors by providing seamless engagement with features like interactive sponsor booths and personalized stories.

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Pros & Cons


  • Comprehensive event platform
    Customizable mobile event app
    Ticketing and registration solutions
    Sponsor and partner integration
    Real-time event data and analytics
    Applicable to multiple sectors
    White-label event app
    Platform consistency across all devices
    Supports brand visibility enhancement
    Original content inclusion
    Integration with other services
    Time-saving event data automation
    Live event stories feature
    Interactive sponsor booths
    Data-driven decision support
    KPI tracking and insights
    Lead scanning facility
    Personalized attendee experiences
    Seamless engagement features
    Automatic data accumulation
    Award-winning event app
    Custom branded event experiences
    Built-in ticketing and registration
    Lead scanning on all devices
    White-label & customization
    Content and schedule personalization
    API for custom solutions
    Sponsor & Exhibitor ROI tracking
    Best-in-class Networking
    Custom widgets support
    Scheduling with smart meeting slots
    24/7 global customer support
    Carbon Neutral Event Platform
    Sustainability Program
    One-platform solution for all events
    Monthly newsletter support
    Built-in event analytics and reporting
    Multiple revenue-generating opportunities
    Integration with favorite tools
    Conferencing functionality
    Meeting activity tracking
    Session interests tracking
    Advanced engagement features
    Platform compatibility with iOS, Android, Web
    Creates memorable event experiences
    Aligns with brand identity
    Helps in data-driven decisions
    Helps in automating event data flows


  • No mention of accessibility features
    Potential analytic data overload
    No simultaneous multiple events handling
    Integration functionality vague
    Registration functionality potentially limited
    App heavy on resources
    No clear offline functionality
    Only modern device compatibility
    No stated security measures
    Unclear on sponsorship collaboration

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