Conducting thorough market research is essential for understanding your audience, competitors, and industry trends. However, traditional research methods can be time-consuming and resource-intensive. Fortunately, AI-powered tools can streamline this process, providing actionable insights quickly and efficiently. Here are six AI tools that can help automate your market research efforts:
Gong.io
- What it does: Gong.io captures and analyzes customer interactions across various channels to deliver insights that enhance sales performance and customer understanding.
- Best for: Sales teams and revenue operations professionals seeking to improve deal execution and customer engagement.
- Why it stands out: Gong’s AI-driven platform provides real-time analytics and actionable recommendations, helping teams identify winning behaviors and replicate success.
- Price: Pricing details are customized based on team size and needs; contact Gong.io for a quote.
YouScan
- What it does: YouScan is a social media listening platform that uses AI to monitor and analyze online conversations, providing insights into brand reputation, customer feedback, and market trends.
- Best for: Marketing and PR teams aiming to track brand health and consumer sentiment.
- Why it stands out: Its advanced image recognition capabilities allow for the analysis of user-generated images, offering a deeper understanding of how products are perceived and used.
- Price: Contact YouScan for pricing information.
Consensus
- What it does: Consensus provides AI-driven solutions for healthcare interoperability, enabling secure and efficient data exchange and analysis.
- Best for: Healthcare organizations and professionals needing to streamline data sharing and improve patient care coordination.
- Why it stands out: Its focus on compliance and security ensures that sensitive healthcare data is handled appropriately, facilitating better decision-making.
- Price: Contact Consensus for pricing details.
Lexalytics
- What it does: Lexalytics offers natural language processing (NLP) solutions that analyze text data to extract insights on sentiment, themes, and intent.
- Best for: Businesses and developers looking to integrate text analytics into their applications or analyze large volumes of unstructured text data.
- Why it stands out: With support for multiple languages and customizable industry packs, Lexalytics provides tailored solutions for diverse market research needs.
- Price: Contact Lexalytics for pricing information.
Crayon
- What it does: Crayon is a competitive intelligence platform that tracks and analyzes competitors’ activities, providing insights to inform strategic decisions.
- Best for: Product marketing and sales teams aiming to stay ahead of competitors and refine their go-to-market strategies.
- Why it stands out: Crayon’s real-time monitoring and AI-driven analysis help businesses quickly adapt to market changes and capitalize on opportunities.
- Price: Contact Crayon for pricing details.
Poll The People
- What it does: Poll The People enables rapid consumer feedback through AI-powered surveys, helping businesses test concepts, ads, and designs efficiently.
- Best for: Marketers, designers, and product managers seeking quick insights to inform decision-making.
- Why it stands out: Integration with ChatGPT allows for automated analysis of survey responses, saving time and providing deeper insights.
- Price: Free signup available; contact Poll The People for detailed pricing.
By leveraging these AI tools, businesses can accelerate their market research processes, gain deeper insights, and make data-driven decisions more efficiently. Embracing AI in market research not only saves time but also enhances the quality and accuracy of the insights gathered.
Find more market research tools in our AI hub.
