Roadway

Roadway is an analytics and automation platform created particularly for growth marketing teams. It is designed to accelerate revenue growth and enhance efficiency. The platform provides tools for automatic metric and attribution modeling focusing on metrics and growth levers essential for the business, thereby simplifying control over growth. Its self-serve analytics feature enables teams to quickly generate dashboards, reports, and make data-driven decisions. The platform is well suited for growth-focused data analysis and insight automation. It offers multi-step data analysis and insight processes, which include automated metric and funnel analysis with AI that understands your business, growth formula, and growth marketing best practices. Tips on actions are suitably presented based on each insight, considering your business and growth channels. The software ensures simplicity and self-service in accessing source-of-truth metrics, resulting in a leaner and effective team. An interesting feature of Roadway is the warehouse-native analytics that automate semantic layer creation for key metrics and growth levers through connecting basic tables from a data warehouse. Moreover, Roadway allows for simple integrations as it sits atop your existing data stack and fits into a flexible schema, allowing for easy oversight and maintenance. AI-assisted metric request and verification workflows are part of the platform’s functionalities, which enable easy addition of new metrics to workspace.